What's New at The Orthotic Group
April 2008
Introducing the New TOG 2008 Footwear Collection
“We’re Listening Campaign”
TOG provides healthcare practitioners with more premium brand name footwear and valuable marketing tools to help build their practice.
Markham, Ontario, Canada, April 2nd, 2008 – The Orthotic Group, a world leader in custom orthotics, orthotic footwear and innovative computerized gait analysis technology GaitScan™, today announces it’s new 2008 Signature Footwear collection with the addition of over fifty new premium brand name shoes, sandals and boots.
“We are very excited to present The Orthotic Group’s new marketing materials for our 2008 Signature Footwear and Orthotic collections. This includes a 2008 Signature Footwear Collection catalogue with over sixteen premium brand names, a 2008 orthotic brochure with three new orthotics and six new footwear posters.” Quoted Michael Shulman, president of The Orthotic Group, “We believe our brochures and posters are valuable marketing tools that will increase our healthcare practitioner’s ability to present patients with a wide selection of our premium brand name footwear and orthotics.”
As we continue to grow we add more premium brand name footwear lines to our collection. This year we formed new partnerships with Merrell®, p.w. minor®, CAT® Footwear, Naot®, Bite®, Fila®, AND1®, Sebago®, Dr. Martens® and Umbro®. We have continued and strengthened our partnerships with Brooks®, Hi-Tec®, Magnum®, Geronimo®, Hush Puppies® and Florsheim®. As well, our own TOG brand footwear line remains as strong as ever.
Our established partnership with Florsheim® brings the addition of two new shoes to our men’s refined casual line, the Border and Tamarack. The full grain leather Border is a sporty slip-on loafer with bicycle-toe design that is dressy enough for casual office wear and relaxed enough for the weekend. The Tamarack has a modern flare on the classic dress oxford that features a leather upper, leather linings and a flexible polyurethane bottom. We now carry five shoes in total with Florsheim®: the Corbin™, Cornell™, Austin™, Border™ and the Tamarack™.
Our Brooks® premium line offers running shoes specializing in Motion Control, Support, Guidance System and Neutral Cushioning. This year, we have rolled out the red carpet adding the new Brooks® Infiniti. Plush meets performance in this shoe, with stacked MoGo™ in the forefoot for a cushy toe-off and just the right amount of guided stability to curtail mild over pronation. This rising star is ready for serious mileage.
We have also partnered with Bite® and Naot® to provide patients with exceptionally well-built and super comfortable sandals. One unique feature of the new Bite® sport sandals is the unobtrusive toe guard that prevents patients from stubbing their toes, and from ending up with pebbles under their feet. The new Naot® sandals have handmade quality that is stylish, flexible, durable and comfortable.
In partnership with Merrell®, we are introducing the new women’s Siren and men’s Moab sport shoes. The Siren is for women who want to stretch their limits off the beaten track. The men’s Moab is an endless summer essential with highly evolved breathability for hiking or biking the trails. Also added is the women’s casual/athletic Solana, a maryjane sneaker that is cute and comfortable! This whisper-weight shoe is made for energetic women. A touch of tennis, a little track, a sporty slip-on, the new women’s Barrado is a comfortable and stylish soft leather slip-on, secured with instep zip closures. The natural heart and soul of Merrell® – style, comfort and performance!
We are also introducing the new p.w. minor™ collection for patients who have diabetes, arthritis or sore feet and want comfortable orthopedic like shoes that are casual and smart. All shoes are available in various sizes and widths ranging from narrow to extra extra wide.
To meet the needs of patients who have safety requirements at work, we have expanded our safety collection by partnering with CAT® Footwear, one of the one hundred most recognized brands in the world. The new Fuselage™ Hi and Lo has a composite safety toe, is slip resistant and has iTechnology™ for your patients who want maximum durability and ultimate comfort. The new men’s Escalade™ and Pursuit™ have a steel safety toe and are extremely slip resistant. The new women’s Kitson™ has an advanced alloy safety toe cap, is slip resistant and has Thinsulate™ insulation. CAT® Footwear, provides workboot durability and athletic shoe comfort.
We are also pleased to announce the launch of three new types of orthotics. For the world’s most participated sport, soccer, the new SoccerFlex is for players that require moderate to maximum biomechanical control and is designed to prevent sport related injuries by protecting against pressure and impact shock. Our new CourtFlex is specially engineered for the high performance court player, designed to take pressure off the Achilles Tendon, promote greater ankle dorsiflexion and to increase shock absorption. Our new SafetyFlex is specially engineered for the patient who is on their feet all day in a rugged environment and wants the ultimate in comfort, shock absorption, stability, support and durability.
Our new 2008 Signature Footwear Collection offers an increasingly large selection of premium brand name footwear in half sizes and various widths providing patients with the best comfort and fashionable footwear anywhere!
Click here to view a full press release.
January 2008
Introducing Cat® Footwear
Workboot Durability. Athletic Shoe Comfort.
Markham, Ontario, Canada, January 7th, 2007 – The Orthotic Group, a world leader in custom orthotics, orthotic footwear and innovative computerized gait analysis technology GaitScan™, today announces it’s partnership with Cat Footwear.
“In keeping our commitment in providing and expanding our major brands for the Spring/Fall 2008 season and beyond, we are pleased to add the new Cat Footwear workboot styles to our footwear collection”, said Justin Shulman, vice-president of TOG. “As a leading manufacturer and marketer of work footwear, our partnership with Cat Footwear provides healthcare practitioner’s patients with the support and comfort required for maximum durability and comfort.”
Features and benefits of Cat Footwear:
Patients want maximum durability. Patients want ultimate comfort. Give them iTechnology™.
iTechnology is the revolutionary integration of workboot durability and athletic shoe comfort. A Goodyear welted forepart provides optimum strength and durability while a molded EVA heel cradle provides the same comfort found in a sneaker.
Your patient’s footwear will be comfortable right out of the box without the typical “break-in” period of traditional welted footwear.
Click here to view a full press release.
December 2007
Introducing p.w. minor®
Footwear for the Arthritic and Diabetic Foot
Casual. Smart. Comfortable.
Markham, Ontario, Canada, December 7th, 2007 – The Orthotic Group, a world leader in custom orthotics, orthotic footwear and innovative computerized gait analysis technology GaitScan™, today announces it’s partnership with p.w. minor®.
“In keeping our commitment in providing and expanding our major brands for the Fall/Spring 2008 season and beyond, we are pleased to add the new p.w. minor styles to our footwear collection”, said Justin Shulman, vice-president of TOG. “The addition of this new collection provides healthcare practitioners patients with the support and comfort required to treat diabetic and arthritic feet.”
Features and benefits of p.w. minor® footwear:
Widths – available in a wide range of widths and half sizes.
Extra depth fitting – accommodates and enhances the performance of custom orthotics. Modified “rocker” last – improves gait and easier push-off.
Extended medial counters – added support for the foot.
Padded heel collars – added comfort and improved fit (no slipping).
Light weight – adds comfort and reduces foot fatigue.
Slip resistant soles.
Click here to view the full press release.
5 Years of GaitScan™
Over 1,500 TOG GaitScan™ Owners Experienced
24.3% Fewer Adjustments than Traditional Foam or Plaster Users
Markham, Ontario, Canada, December 6th, 2007 — The Orthotic Group, a world leader in custom orthotics, orthotic footwear and innovative computerized gait analysis technology GaitScan™, today announces GaitScan’s™ fifth anniversary. With 4096 sensors, it is the only system for healthcare practitioners that provides both static and dynamic measure scanning at 300 frames per second providing over one million data points recorded for analysis.
“When I started at The Orthotic Group 20 years ago, we didn’t have a computer anywhere in the office. When they came to me with the idea of pressure plate technology, I was totally against it because I had seen other systems out there, and I didn’t believe they were good enough. Because they weren’t. Then they showed me GaitScan™ and I became convinced that the technology was far superior to what I had seen previously. The best thing about GaitScan™ is that it allows us to see where a patient pronates so that we can correct their abnormal biomechanics accurately where their problems occurs. After five years, and over 100,000 orthotics later, I am convinced in the technology,” stated James Canning, Chief Biomechanical & Clinical Advisor, The Orthotic Group.
Click here to view a full press release.
November 2007
In partnership with Hush Puppies®,
The Orthotic Group expands its footwear collection…
once again.
Markham, Ontario, Canada, November 5th , 2007 — The Orthotic Group, a world leader in custom orthotics, orthotic footwear and innovative computerized gait analysis GaitScan™, today announces it’s addition of the Optima and Tatyana women’s Hush Puppies® footwear.
“In keeping our commitment in providing and expanding our major brands for the Fall/Spring 2008 season and beyond, we are pleased to add the new women’s Optima and Tatyana Hush Puppies® styles to our footwear collection”, said Justin Shulman, vice-president of TOG.
Introducing Hush Puppies® New Optima and Tatyana women’s footwear.
Simple. Versatile. Fashionable.
Simple, versatile and totally fashionable Hush Puppies® women's footwear...with effortless style and Hush Puppies® comfort.
Leather lined, breathable to keep the foot cool and comfortable and envelopes your patients foot in a healthy environment.
WaveReflex®, extreme flexibility for immediate comfort. Outsoles provide complete freedom of movement for your patients feet. Hush Puppies® patent pending design features natural latex rubber and unique reverse action waves that combine to provide extreme flexibility. Hush Puppies® WaveReflex® outsoles deliver instant comfort with every step.
Click here to view a full press release.
October 2007
IN PARTNERSHIP WITH FILA®, SEBAGO® & FLORSHEIM®,
THE ORTHOTIC GROUP EXPANDS IT'S FOOTWEAR COLLECTION…
ONCE AGAIN….
Markham, Ontario, Canada, October 1, 2007 — The Orthotic Group, a world leader in custom orthotics, orthotic footwear and innovative computerized gait analysis GaitScan™, today announces it’s partnership with Fila and Sebago. Building upon the growth of its footwear line, The Orthotic Group is also adding two new Florsheim products this month.
“In keeping our commitment in providing major brands for the Fall/Spring 2008 season and beyond, we are pleased with our new partnership with world leading brands Fila and Sebago,” said Justin Shulman, vice-president of TOG.
Click here to view full press release.
August 2007
THE ORTHOTIC GROUP EXPANDS ITS FOOTWEAR COLLECTION IN PARTNERSHIP WITH MERRELL®
Introducing Merrell®, for your patients who want to integrate
life, work, and play…across town or around the world.
Markham, Ontario, Canada, August 27, 2007 – The Orthotic Group, a world leader in custom orthotics, orthotic footwear and innovative computerized gait analysis GaitScan™, today announces it’s partnership with Merrell®. Building upon the growth of its footwear line, The Orthotic Group introduces the natural heart and soul of Merrell’s style, comfort and performance.
“While meeting the demands of our healthcare practitioners, our partnership with Merrell® plays an integral step in the expansion strategy that TOG is pursuing,” said Justin Shulman, vice-president of TOG. “We have worked hard to build strong relationships with our current footwear suppliers, and the Merrell® partnership is a continued commitment to carrying major brands for the Fall/Spring 2007-2008 season and beyond. This is all in an effort to provide our healthcare professionals with new products that will enhance their practice as a whole and help us achieve company growth as the leading manufacture of custom orthotic footwear worldwide.”
2008 FUSION COLLECTION
The FUSION collection represents the dynamic interaction of life, work, and play, and the ability to seamlessly transition between all of your patient’s destinations. Stylish and smart design built on the same foundation of comfort, performance, and fit shared by all Merrell products, Fusion takes your patients across town or around the world.
Click here to view full press release.
